
In 2006, Nassir Jones proclaimed that ‘Hip-Hop is dead’ and I do fear he may have been correct. In recent years, Hip-Hop seems to have lost its way. It’s saying nothing, pushing the same twisted ideals and as a result most artists are shifting ringtones rather than records.There is a difference between Hip-Hop (the art form) and commercial Hip-Hop, its mass-produced and mass-consumed bastard cousin. Unfortunately when the family name is tainted, it diffuses from member to member, irrespective of involvement.
The music industry is built on the following premise. If we can project a fantasy as reality and make enough people buy into it, we’ll make money. Simple. In commercial Hip-Hop the images projected are dark.The drug dealer. The Pimp. The Video Vixen. There is nothing glamorous about these professions, but these negative stereotypes have been pushed to death, with millions buying into and the line between fantasy nd reality becoming increasingly blurred.
As the 'urban music buying public' has become enamored with Hip-Hop culture it seems its life line has become the celebration of misogyny, violence, hyper-sexuality, hyper-masculinity, self-hatred and the glamorisation of otherwise derided professions. Let’s be clear. Hip-Hop is not the cause of these things and does not perpetuate them to the degree segments of the mainstream media would have us believe.However it has become an industry that unashamedly parades social issues that politicians and society at large like to pretend don't exist unless it hits them in the faces. Instead of becoming a vehicle that speaks out against distressing social ills (the role it played in its infant stages), many within the Hip-Hop industry have chosen to pledge their allegiance to Capitalism rather than the communities they claim to represent.
The images of women and in particular women of colour are completely unbalanced. As with most industries, men occupy most stations of power and dictate the status quo. Watch your next music video carefully. Examine and define the relationship between the male and female characters. I can guarantee it will be one that projects male domination and female submission. Personally I'm bewildered as to when it became socially acceptable to have men surrounded by semi-naked women in cages. To all the filth-merchants sorry video directors, who may read this and call me a feminist. I’m not. I just dislike any form of inequality.Anyone with even the slightest knowledge of the historical images of women of colour will know this stereotype finds its roots in slavery and now its somehow found a place in our music videos.
The images of women in TV/Film often fit narrow stereotypes; regardless of race or class, images of ethnic minorities fit into even narrower stereotypes. If she's Latina, she must be a sex siren. If she's Asian, she's good at karate. And if she's black well the likelihood is she's in a Hip-Hop video. So what’s the problem you ask?
Television is an incredibly powerful medium. It not only has the power to affect how we perceive ourselves but how others perceive us. There are people all across the world, whose only exposure to women of colour are from music videos. Their view of what is reality is being influenced by a hypersexual fantasy. Even scarier is the fact that the biggest consumers of Hip-Hop aren't the people it claims to portray.
I do admit there are commercial Hip-Hop artists who make good music. They continue to push the envelope, their creative limits and produce fantastic art with depth and colour. But there are countless others who will probably never gain the recognition they deserve (Producer J Dilla (RIP), Jean Grae, Black Thought) because they do not propagate the twisted ideals that quenches the thirst of the Hip-Hop consumer.
Truth is I have no authority to chastise the commercial Hip-Hop industry, however as a citizen of the earth it is my right to question, challenge and perhaps spark change. So my message to commercial Hip-Hop is this. Find yourself. Revert to what made you the voice of a generation. I'm not asking for censorship, I’m asking for variety.
This is not an attack on rappers, consumers or record company executives. In reality it is impossible to lay a finger of blame. This is a circle of responsibility, each and every one of us has a part to play and therefore is part of the solution and problem. Therefore as I challenge you, I challenge myself.
But first, a message to the brilliant men and women who lay pen to paper and have a voice. Open your minds. There are things going on that the world needs to hear about. Let me give you one word to start. Darfur.
Inspire me. Inspire somebody. For crying out loud inspire yourself!
Then one day, just maybe, we'll look back and tell our children we were the generation that resurrected Hip-Hop.
Peace, love and progress



























